February 2016


Hey lovelies ! The Valentine’s Day is around the corner and I bet you’ve already bought a present for your beloved and,of cause,waiting for yours one too 🙂 Anyway, I guess the article about love can be published tomorrow and for today we have one more special topic: time.

People always say time is too fast, time runs like water, time flies like an arrow and so on, but if we try to look deeper, we will see that time is a magical and wonderful tool which helps us to catch and save the moments as well as to keep them in our hearts & memory through all our lives. Time saves our the best stories which we share with each other, it reminds us about emotions we feel during these moments and gets us back to them. I’m sure for lots of people time plays a big role in their live and just imagine how it can be a part of a brand’s story. If you have checked my Instagram at least twice a week, you would have probably seen the preview of that photoshoot for Christian Paul 11.25 a.m. campaign. For this brand time means almost everything ! This is not just because they sell watches. The main reason why time is so special for the brand is that it was named in honor to the owner’s son – Christian Paul – who was born at 11.25 a.m. and this is a really Christian Paul time! So memorable past matches with modern life and makes Christian Paul’s watches be so amazingly designed and to have a big story behind the products. Thanks to simplicity and minimalism in the design, you can wear those watches in every look from gala, to casual and luxe ones. As a Timothy Caruana, I took an inspiration from a child to spread the brand’s message properly. Anyway, a boy,whom you can see on the photo below, is not my son. He is just my lil cousin,who is a very active and playful child but despite of this fact, he became so curious about my watches and found a minute to take a look on them. I must admit, he liked them very much and asked me to borrow them for his wedding one day 🙂 It makes me laugh like a crazy lady but, of cause, I promised him this! Do you,guys, have any time which is very special for you? What is this?


Outfit details:

Watch by Christian Paul 

Dress from Forza Viva

Ph: Vika Max

MUAH: Yuliya Zinovyeva

Special thanks to restaurant “Davydov” for shooting location!


I know, I’m a bad girl 🙂 Have promised you lots of updates and articles, but escaped for a month 🙁 Anyway, I did lots of work during that time. Me and team has shooted a capsule “French Addict Collection 2016” for Helen Iv.Shop,one more luxury wedding collection , which I hope I show you in the middle or in the end of March. Now we’re working on online-shop site, it is really a hard work, guys !

Now let me tell you the latest news: I’ve a big team now ! We are working both in the capital and my hometown, Penza. I’m so excited that my blog has involved so much <3 I got new 6 professionals , whom I gonna introduce you in the nearest time.  5--для-интернета 4--для-интернета 2--для-интернета

These new & cool photos were taken by Vika Max. As you remember we made a few shooting together in 2015: one for my blog and one with a professional model. It’s obvious that when you work in fashon industry, the photography means almost everything ! That’s why, it’s very important to find a person with a camera who share your view on things and has his own style which doesn’t opposite your own one. and… I DID IT ! Every time that we worked with Vika, I get so much pleasure no matter what idea of shooting was. It was really the kind of work that we made together as a real team. During preparing, we discussed different things around 10000 times a day!, supporting each other and waiting for the result. For a such short time,actually a half of the year, Vika has become for me not only a good photographer but a best friend too <3

As a secret, we’re preparing unreal photoshoots next week ( I’ve already bought tickets and packed the suitcase :D), that’s why don’t forget to follow our Instagrams and Periscopes for more broadcastings and backstages !

Periscope: helenahells & VikaMax

Instagram: Helena & Vika 

Photos taken by Vika Max

Clothes from Helen Iv.Shop

MUAH by Yuliya Zinovyeva <3

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