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Once upon a long ago I published on my Instagram a topic about exploring fashion as a science and was very happy that you,guys, liked it. Today I’m going to tell you more about fashion trends of this summer, especially about the main — a slip dress. This kind of a dress came to us from the 90s where underwear style was very-very popular. In fact, you can find lots of pics on the Internet where famous people are wearing it, that’s why I guess, it’s an extra addition why slip dresses are demanded. Anyway, there are so many reasons why you should buy a slip dress. At first, I guess, it will be popular this autumn and next summer and spring ’cause it’s very comfy, can be easy matched with other pieces from your wardrobe and looks extra sexy and hot. Just imagine: you get up early in the morning, take a warm shower, drink a cup of your fav tea or coffee, take on a slip dress and go everywhere you like! It’s very comfortable,isn’t it? and very fashionable though. A slip dress looks good with a blazer, cardigan, short leather jacket, oversize bomber and even with the sweater (if you’ve combined it properly). So, reasons why you should have a slip dress in your wardrobe are more than enough.

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Slip dress from HelenIv.Boutique 



So, luckily, the exams are over and even my prom is over too. I feel no regrets about my school life, instead I’m happy that this hell finally finished. Now it’s time to enter the university, be a student and enjoy the night life! Oops, I meant the studies 🙂

And after all that madness I found some time to relax on a beach in the evening. We took a car with my friend Nastya and drove straight ahead to a cool place,not far from our city, to watch an amazing sunset near the water and breathe clean air. I do love nature and can’t call myself a real citizen ’cause sometimes I really want to escape far away from Penza and lived in abandoned lands where are no people, noise, pollution and, of cause, the Internet, which wastes my time most of all. Anyway, even if I’m going to a beach for some relaxation, I still need to look nice. For our small vacation I chose that amazing yellow dress with not so big asymmetrical skirt and a small jewelry. This dress is a bit long, which makes it look more beautiful and more suitable for sunset parties or dates on the beach with your beloved. Surely, I couldn’t let myself go out without some accessories and for that look my friend Angelina drew a mehendi on my hand, which was the best jewelry for that outfit. As for the make up and hairstyle, I decided to make wide deep brown eyebrows, add a bit of mascara and surf waves on my hair. I bet that made my outfit look amazing!

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Another news are that I’m still preparing for launching the site for my boutique, where you can find latest fashion trends, total looks & cool clothes and also working  on my service for renting clothes ( especially dresses) Rent-a-look for different occasions. It’s so much hard work on these two businesses, well, I even don’t have enough sleep in last two months but believe, it’ll be worth it! Oh, I guess that I’ll be able to show you first samples during this and next week,so stay turned xx

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Ph: Nastya Postnova 

Hair by Elena Gracheva 

Dress by Ever Pretty 

Mehendi by Angelina Il’ina 

Use coupon code «Helena» to save 30% on Ever Pretty while buying 🙂

Hey lovelies ! The Valentine’s Day is around the corner and I bet you’ve already bought a present for your beloved and,of cause,waiting for yours one too 🙂 Anyway, I guess the article about love can be published tomorrow and for today we have one more special topic: time.

People always say time is too fast, time runs like water, time flies like an arrow and so on, but if we try to look deeper, we will see that time is a magical and wonderful tool which helps us to catch and save the moments as well as to keep them in our hearts & memory through all our lives. Time saves our the best stories which we share with each other, it reminds us about emotions we feel during these moments and gets us back to them. I’m sure for lots of people time plays a big role in their live and just imagine how it can be a part of a brand’s story. If you have checked my Instagram at least twice a week, you would have probably seen the preview of that photoshoot for Christian Paul 11.25 a.m. campaign. For this brand time means almost everything ! This is not just because they sell watches. The main reason why time is so special for the brand is that it was named in honor to the owner’s son — Christian Paul — who was born at 11.25 a.m. and this is a really Christian Paul time! So memorable past matches with modern life and makes Christian Paul’s watches be so amazingly designed and to have a big story behind the products. Thanks to simplicity and minimalism in the design, you can wear those watches in every look from gala, to casual and luxe ones. As a Timothy Caruana, I took an inspiration from a child to spread the brand’s message properly. Anyway, a boy,whom you can see on the photo below, is not my son. He is just my lil cousin,who is a very active and playful child but despite of this fact, he became so curious about my watches and found a minute to take a look on them. I must admit, he liked them very much and asked me to borrow them for his wedding one day 🙂 It makes me laugh like a crazy lady but, of cause, I promised him this! Do you,guys, have any time which is very special for you? What is this?


Outfit details:

Watch by Christian Paul 

Dress from Forza Viva

Ph: Vika Max

MUAH: Yuliya Zinovyeva

Special thanks to restaurant «Davydov» for shooting location!

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