Helena's Life


Давно не помню состояния, когда дико уставшая, я сажусь писать новую статью в блог,готовлюсь рассказать вам что-то новое и интересное из своей жизни, убеждаю себя в том,что еще есть силы просидеть за лаптопом час-два и наконец-то публикую пост с чувством неописуемого восторга. До этого момента я часто употребляла страшное слово “потом”. Потом напишу, потом посмотрю, потом прочитаю… И,знаете, это “потом” ужасно портило мою жизнь. Не говоря о том,сколько оно отнимало у меня времени, а также эмоций. Да-да! Отложив написание статьи на потом, я буквально забывала те события,которые произошли совсем недавно и совсем не по причине плохой памяти,нет, а просто потому что в моей жизни все происходит и меняется очень быстро,что я сама порой не успеваю отслеживать свое настроение и эмоциональное состояние. Так вот,чтобы не откладывать все в долгий ящик,я решила,что буду понемногу писать для вас статьи с самыми свежими эмоциями и рассказывать обо всем,что произошло/происходит/будет происходить. И самая свежая новость – это то,что мы с Аней только что вернулись со съемок анонса InstaMeet’а, который будет уже в этот weekend ! Более подробно вы узнаете обо всем,что я готовлю завтра в моем Инстаграме 🙂 Скажу лишь,что это будет не стандартная встреча,а очень интересное


I didn’t even remember that kind of condition, when I sat down, opened my laptop and forgot about tiredness began to write a new article for you to share my own thoughts and also past & upcoming news which I had in my life at that moment. Honestly, I’ve been using word “later” so often. “I’ll post an article later, I’ll do it later… ” and,you know, that “later” had awfully rejected on my life. It took my energy, broke my emotional balance. Yes! If I put off writing an article, I forgot that events which have passed recently and that wasn’t because of my memory (I don’t have any problems with it!). The reason is that everything in my life changes so quickly, so I can’t even have time to save all the moments from my life. On one hand, it’s cool that my life is so interesting, busy but,on another hand, sometimes it’s rather difficult to cope with. Anyway, I was so lucky to find a decision to get rid of the “laterness” 😀 Every week I’ll share w/ you my past,recent and future plans and the most fresh news are that Anna and I have just got back from shooting a preview of InstaMeet which will take place on this Saturday! I am so excited for it 🙂

Another thing is that we’ve finally shooted the new lookbook of prom, evening and cocktail dresses for my HelenIv.Boutique! The big ladies’ crew was working hard on it and the first videos and backstages will be soon uploaded. I sincerely hope the online-shop will be ready too.

We took that photos w/ Vika while our first visit to Design-factory “Flacon”. Unfortunately, we didn’t have enough time to explore the place and the shops but we found that cool clock and were lucky to take pictures with it. They even become symbolic for me as well as the picture. Now I better understand how time is important, how it goes fast and how little we have it. Sometimes you fail, sometimes you win and all these things only time covers. Anyway, I believe apart from the time the inspiration plays a big role in our lifes. This topic have become so interesting for me so I decided to publish an article this week to share my thoughts,passion and even the sources of inspiration. So keep your eyes on my blog and let’s return to fashion,which is always a big source of inspiration for me!2-для-инт (1)

This red suit I found in showroom YANS (which also located in “Flacon” but don’t be upset,they ship worldwide). I like such kind of clothes and even continue to wear them after graduating from school. Luckily, I can wear the suits of different colors: red,blue, yellow and so on, not only black and white, at the university. I like how the white color make outfit look fresh while the black and grey flowers make it more interesting and even romantic. That was my first experiment with basic colors, I tried to mix them up and make something a little bit different from minimal but interesting at one time. My second experiment was about details. In this outfit I wear gold vintage watches from “Zarya”, which have some silver stripes on the clock. Due to this fact I decided to match it with the ring made from white gold. Thanks to white accents, they look cool together making an outfit interesting and not so basic. One more detail which I like in this outfit is my grey ankle boots from Charles & Keith. I got them last winter but because of the Russian weather I can finally wear them in the spring. I chose this boots in grey color ’cause I’m tired of black and white  ones. What’s more, I wanted to learn for myself how to work and how to match the grey color with bright tones.

In my opinion, you can wear this look to the school, university, work and even to business meeting. What do you think about it?




I know, I’m a bad girl 🙂 Have promised you lots of updates and articles, but escaped for a month 🙁 Anyway, I did lots of work during that time. Me and team has shooted a capsule “French Addict Collection 2016” for Helen Iv.Shop,one more luxury wedding collection , which I hope I show you in the middle or in the end of March. Now we’re working on online-shop site, it is really a hard work, guys !

Now let me tell you the latest news: I’ve a big team now ! We are working both in the capital and my hometown, Penza. I’m so excited that my blog has involved so much <3 I got new 6 professionals , whom I gonna introduce you in the nearest time.  5--для-интернета 4--для-интернета 2--для-интернета

These new & cool photos were taken by Vika Max. As you remember we made a few shooting together in 2015: one for my blog and one with a professional model. It’s obvious that when you work in fashon industry, the photography means almost everything ! That’s why, it’s very important to find a person with a camera who share your view on things and has his own style which doesn’t opposite your own one. and… I DID IT ! Every time that we worked with Vika, I get so much pleasure no matter what idea of shooting was. It was really the kind of work that we made together as a real team. During preparing, we discussed different things around 10000 times a day!, supporting each other and waiting for the result. For a such short time,actually a half of the year, Vika has become for me not only a good photographer but a best friend too <3

As a secret, we’re preparing unreal photoshoots next week ( I’ve already bought tickets and packed the suitcase :D), that’s why don’t forget to follow our Instagrams and Periscopes for more broadcastings and backstages !

Periscope: helenahells & VikaMax

Instagram: Helena & Vika 

Photos taken by Vika Max

Clothes from Helen Iv.Shop

MUAH by Yuliya Zinovyeva <3

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Apart from fashion and photography I’m interested in art too. My room is full of millions of book about artists and their paintings, architecture and sculptures. I have been in lots of museums but I’ve never visited our Penza’s art gallery. I have to say that there were a lot of interesting pictures,styles which were different from each other. The most terrible thing which we saw was the condition of the building. While we were walking in the gallery we saw stains on ceilings and crumbling plaster. The interior was not bad. If you liked mint and green color, you would like the first hall. Paintings there were amazing too. The next halls were light and big.

I think you’ve already noticed my new dress. It’s from Mrgugu&Missgo. Honestly speaking, you should be very careful if you decide to buy this dress. The thing is that it fits only thin and tall girls. What’s more you should be careful with the size too. If you make a mistake with size, dress will look awful on you. So be attentive when you buy it! I also can advice you a dress without such cuts on it. Here you can find a simple model with this print. Who of you have already found out the print which is an ‘Opheila’ by John Everett Millais? It’s totally the best! I hope I’ll see the original one day!

I remember how someone of you asked me about the photoshoot inPre-Raphaelites style. That’s it is! I hope you’ll like it 🙂

Photo : Ekaterina Kozlova

MUA: Olga Chuvatova

Dress : Mrgugu&Missgo

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